Especially her book Gen BuY written together with Jayne O’Donnell is wonderful. It discovers the forces driving the decisions of Generation Y consumers. They shop 25-40% more than the average consumer. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and to reject others. Gen BuY is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.